Grassroots Organization 2.0

All the money in the world cannot supplant the effectiveness of a strong, motivated grassroots effort.  Putting money and effort into action is where the rubber meets the road and impact is seen.  CampaignBase.com ensures that our customers have the tools needed to build and sustain a grassroots movement.  Whether it is social networking, blast emailing, viral efforts, CampaignBase.com has a solution that will fit your needs.
 

Social Networking

There are two fundamental misconceptions regarding social networking; first, organizations downplay the role of social networks in web-based advocacy.  People treat these movements as trends and a waste of time.  Nothing could be further from the truth. 

While many of the social networks themselves have come and gone, the phenomenon of social networking only continues to grow.  FaceBook, the current leader in social networking, has 175 million users (Feb 2009) and is growing at a rate of 600,000 users every day. 

The second incorrect assumption is that people using social networks are children and young adults.  Currently, 45% of FaceBook users are 26 years old or older.  The fasts growing segment of FaceBook users are women over the age of 55, proving that this is not a phenomenon limited to kids.

CampaignBase.com utilizes the latest social networking technology including FaceBook Connects.  The objective being not only to create a presence on social networking websites, but to create a plan to drive that traffic back to your website where visitors can take action.

Volunteers

Volunteers are the heart and soul of a grassroots effort.  That is why it is vital that visitors are asked to join your movement and help out, in any way they can.  CampaignBase.com focuses on streamlining your message to solicit action at every turn.  No one should walk away feeling like they were not asked to help or get involved. 

Blogging, Emails and Updates

Ensuring that your website has fresh and up to date content is vital to a successful effort.  While this does take time, the results are more motivated volunteers and donors that feel like they are involved in an organization that is active.  CampaignBase.com has built its software around empowering users to update their own content, manage their blogs, emails, events and much more.  Our focus is to allow you to do this quickly and with little or no technical skills.